About
Raven Digital is a revenue operations and growth marketing practice led by Raphael Rabe. Over fifteen years leading startups, running performance marketing programmes and scaling revenue, across B2B, B2C and DTC.
This is not consulting theory. The playbook comes from running marketing inside companies, owning the number, and living with the consequences of the decisions.
Brand building, hyper-growth, enterprise marketing automation, demand generation, team building, sales management and digital transformation. Go-to-market strategies designed for ROI and then actually executed.
The traditional split does not work. Consultants hand over a deck and leave before the hard part. Agencies execute briefs without ever questioning the strategy behind them. Both bill well. Neither owns the revenue number.
We built Raven to sit in the middle: set the direction, then stay and run it. The same people who write the plan are the ones in the CRM on a Tuesday afternoon.
Digital media and sports, yacht charter and marine leisure, B2B SaaS and retail. B2B, B2C and DTC models.
Senior specialists across strategy, RevOps, demand generation and design, brought in against the problem rather than billed by the seat.
We use AI across research, build and reporting, which is how a small senior team delivers at the pace of a much larger one.
We do not quote a scope before we understand the constraint. It is the fastest way to sell the wrong work.
Reporting states its methodology and its caveats. If a number is soft, we say so rather than letting it harden into a decision.
The portal, the data, the documentation and the accounts stay yours. No hostage taking, no proprietary black boxes.
The person who scoped it is the person doing it. No handoff to a junior pool after the contract is signed.
We default to clear written updates. Meetings happen when a conversation is genuinely the faster path.
If something upstream needs fixing first, we will tell you, even when it delays the work you were ready to buy.
Bring the version of the problem you have not figured out how to describe yet. That is usually the useful one.
Raven Digital